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Day 37 of 100 Days

Sarah Swaysland

Saturday, 6th February 2021

Guess who worked out how to use the Google Tag Manager? Yes, me. Quite randomly, I was looking at something completely different for Karen from OAPA on Google Analytics and came across it, when all of a sudden our conversion problems were sold. This happens to be the day after our campaign ended with our Dutch students, and it would have been handy if we’d have had it.

What: Google AdWords
Organisation: Dons Local Action Group

Once I discovered what Tag Manager was, I decided to solve the puzzle of installing conversions on the DLAG AdWords account. I don’t have access to AFCWF Google Analytics, so I’m not able to do theirs yet – hopefully, I will be able to soon though. Tag Manager is actually incredibly easy to use, so it annoys me that Google doesn’t recommend it more. Considering they are the King of Search and own everything when it comes to finding out how to do stuff, it’s really not that easy to find out in clear English how to use some of their products. So anyway, it’s done now, and it didn’t take long to do. We are now finally tracking conversions.

What: Designed a Social Post
Organisation: Charity Excellence Framework

This was a really quick job for Ian, who is launching something new on Monday. It’s essentially a dashboard where you can see all of your charity’s strengths and weaknesses really clearly. Ian works so hard at this system, and he does it all for free. CEF is not exactly what you’d describe as an ‘exciting’ cause which will pull at your heart strings (like Battersea Dogs and Cats Home, or British Heart Foundation) but it performs a really important function in that it helps other charities be more diligent and compliant and, therefore, more effective. I’m really pleased to be working with Ian, as he’s also been a really good charity sector tour guide for me.

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